Women at WIRC

The Top Legal Issues Facing Contractors with Karalynn Cromeens of The Cromeens Law Firm

Welcome back to Women at WIRC, a podcast brought to you by Pro Remodeler and Pro Builder magazines. On this podcast, the editors talk to standout women in residential construction to highlight the vast experiences and expertise women in the industry offer.
On this episode, we talk to lawyer Karalynn Cromeens. Listen to learn how to control the never ending punch list, a lawyer’s advice for handling cancellations, and believe it or not, a way to limit negative reviews.
Karalynn's Podcast: https://thecromeenslawfirm.com/podcasts/
Sign up for our Women in Residential Construction (WIRC) monthly newsletter: https://sgc.dragonforms.com/loading.do?omedasite=PFR_prefs&pk=PFRLAND
Pro Remodeler: https://www.proremodeler.com/
Pro Builder: https://www.probuilder.com/
Women in Residential and Commercial Construction Conference (WIR+CC): https://www.womensconstructionconference.com/2023/index.html
Facebook: https://www.facebook.com/WIRCtogether

Running Process Improvement Plan Meetings with Diana Pauro of Rebel Builders

Diana Pauro loves process. The founder of Rebel Builders in Newton, Mass. brought much of her passion for process from the construction industry in Argentina. One way she improves process at her company is through applying lean thinking.
We welcome Pauro this episode who talks to us all about how she runs lean process meetings, which involve every team member and concludes with leaner, more efficient project timelines.
Learn more:
https://www.rebeldesignbuild.com/
www.proremodeler.com
www.probuilder.com

The Power of Mentorship with Emma Wilson of Marathon Craftsmen

Welcome back to Women at WIRC, a podcast by Pro Remodeler and Pro Builder magazines highlighting standout women in residential construction.
Today, we welcome a special guest, Emma Wilson. Emma is a 19-year-old foreman whose journey into carpentry was highlighted by Mike Rowe, and whose story garnered a lot of support online.
This conversation shows a different perspective on what it's like to both be young and a female entering the trades, and her story of being hired by her boss, Joe Drew, shows the importance of encouragement and mentorship.
And head to Pro Remodeler.com or look at our latest issue to read Emma’s story and other stories from female tradesworkers.
Find Us:
proremodeler.com
http://www.marathoncraftsmen.com/

New Home Sales and Online Selling with Anya Chrisanthon of Anewgo

Anya Chrisanthon is the Chief Brand Officer at Anewgo. Anewgo helps home builders carry out their shopping journeys online with interactive digital content, data analytics, and sales conversion tools. Anya is a host of Anewgo of New Home Sales—a weekly podcast where she discusses the hottest innovative sales and marketing technologies for the home building industry.
She brings her combined experience as a new home salesperson, marketing strategist, and technologist to improve the way we sell new construction. Anya is the recipient of numerous industry awards including NAHB's One To Watch and Pro Builder's Forty Under 40, and she is recognized as one of the top influencers in the home building industry.
Learn more about Anewgo: https://anewgosell.com/
Sign up for our monthly WIRC newsletter: sgc.dragonforms.com/loading.do?omed…R_prefs&PK=LAND

Filtering Out Red Flag Clients with Allyson Anderson of Integro Builders

By asking the correct questions and listening at the correct times, you can filter out red flag clients fast.
Allyson Anderson, owner of Chicago and Michigan-based Integro Builders, says it can be difficult for contractors to deny potential clients, but by doing so, contractors will save themselves time and money.
On this episode of Women at WIRC, Anderson sits down with Pro Remodeler's Managing Editor Caroline Broderick to talk client red flags and the questions that will reveal all.
Find Us:
proremodeler.com
integrobuilders.com

Home Builder Marketing and The House that SHE Built with Mollie Elkman of Group Two

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders. She is the author of the best selling children’s book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB’s workforce development team. She was recognized at The 2022 International Builders' Show as the National Sales and Marketing Council's (NSMC) Sales and Marketing Professional of the year.
By focusing specifically on housing, Group Two understands the industry and is specialized in connecting builders with buyers. With a complete range of creative and technical capabilities, the team weaves the builder's unique brand story throughout every buyer touchpoint.
Learn more about Group Two: https://www.grouptwo.com/
Sign up for our monthly WIRC newsletter: sgc.dragonforms.com/loading.do?omed…R_prefs&PK=LAND

Rebranding a Legacy Company with Lisa Sten of Harrell Remodeling

Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling. The iconic company is undergoing a rebrand, so Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision.
"It is a namesake brand, but we're in many ways a different company, and in many ways, the same company," says Sten.
Join Sten and hundreds of other women at the Women in Residential Construction Conference this October in San Diego: https://pbprwomen.com/2022/
Remodelers are also welcome to The Pinnacle Experience this September in Arizona: https://www.proremodelerpinnacle.com/
Find Us:
https://www.harrell-remodeling.com/
https://www.proremodeler.com/
https://www.probuilder.com/

Infusing the Soul in Building with Nancy Keenan of DAHLIN Architecture | Planning | Interiors

Nancy Keenan has led expert design teams in the development of architectural and planning solutions across three decades and multiple continents. The president and CEO of DAHLIN Architecture | Planning | Interiors, Nancy is passionate about finding thoughtful, creative ways to infuse the soul of design and livability into residential projects while also addressing the realities of elusive housing attainability and a challenging entitlement environment.
DAHLIN Architecture | Planning | Interiors is widely recognized for its expert, sustainable design of site-specific housing types as well as its diverse urban and suburban development track record. The firm’s numerous TOD, urban redevelopment and affordable housing projects demonstrate a steadfast commitment to prioritizing sustainable land uses and building designs.
Learn more about DAHLIN Architecture | Planning | Interiors: www.dahlingroup.com/
Sign up for our monthly WIRC newsletter: sgc.dragonforms.com/loading.do?omed…R_prefs&PK=LAND

Sustainability as Part of Company Culture with Lindsay Helmick of Allen Construction

Santa Barbara-based Allen Construction focuses on sustainable construction, and they've made it a strong part of their company culture. On this episode of Women at WIRC, CFO Lindsay Helmick talks the benefits of a uniting core value, strengthening it within the company, and women's role in sustainability.
"Every year we'll survey what are people excited about. What makes you excited to come to work?" says Helmick. "Number one, two, or three is always going to be being at the forefront of the green building movement by all employees. It really lives and breathes in our culture."
Helmick discusses new initiatives, such as a sustainability rating system and company-wide award program, which improves culture and morale.
Learn more:
Pro Remodeler: https://www.proremodeler.com/
Allen Construction: https://www.buildallen.com/
Women in Residential Construction Conference: https://pbprwomen.com/2022/

Taking Over the Family Business and Pivoting with Lena McNally of HIVEX Basement Finishing Co.

On this episode of Women at WIRC, Lena McNally of HIVEX Basement Finishing Co. shares her perspective of her family company's ownership transition and how she made the company her own.
Changes include going from an all-encompassing home improvement company to a specialty basement contractor—a result of recognizing an opportunity gap in her market. The outcome has benefitted the company's revenue, project time, and customer satisfaction.
Registration is Open for Our Upcoming Events:
U40 Leadership Summit for Young Professionals: https://under40summit.probuilder.com/2022/?123
Women in Residential Construction Conference: https://pbprwomen.com/2022/index.html