Women at WIRC

New Home Sales and Online Selling with Anya Chrisanthon of Anewgo

Anya Chrisanthon is the Chief Brand Officer at Anewgo. Anewgo helps home builders carry out their shopping journeys online with interactive digital content, data analytics, and sales conversion tools. Anya is a host of Anewgo of New Home Sales—a weekly podcast where she discusses the hottest innovative sales and marketing technologies for the home building industry.
She brings her combined experience as a new home salesperson, marketing strategist, and technologist to improve the way we sell new construction. Anya is the recipient of numerous industry awards including NAHB's One To Watch and Pro Builder's Forty Under 40, and she is recognized as one of the top influencers in the home building industry.
Learn more about Anewgo: https://anewgosell.com/
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Filtering Out Red Flag Clients with Allyson Anderson of Integro Builders

By asking the correct questions and listening at the correct times, you can filter out red flag clients fast.
Allyson Anderson, owner of Chicago and Michigan-based Integro Builders, says it can be difficult for contractors to deny potential clients, but by doing so, contractors will save themselves time and money.
On this episode of Women at WIRC, Anderson sits down with Pro Remodeler's Managing Editor Caroline Broderick to talk client red flags and the questions that will reveal all.
Find Us:
proremodeler.com
integrobuilders.com

Home Builder Marketing and The House that SHE Built with Mollie Elkman of Group Two

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders. She is the author of the best selling children’s book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB’s workforce development team. She was recognized at The 2022 International Builders' Show as the National Sales and Marketing Council's (NSMC) Sales and Marketing Professional of the year.
By focusing specifically on housing, Group Two understands the industry and is specialized in connecting builders with buyers. With a complete range of creative and technical capabilities, the team weaves the builder's unique brand story throughout every buyer touchpoint.
Learn more about Group Two: https://www.grouptwo.com/
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Rebranding a Legacy Company with Lisa Sten of Harrell Remodeling

Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling. The iconic company is undergoing a rebrand, so Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision.
"It is a namesake brand, but we're in many ways a different company, and in many ways, the same company," says Sten.
Join Sten and hundreds of other women at the Women in Residential Construction Conference this October in San Diego: https://pbprwomen.com/2022/
Remodelers are also welcome to The Pinnacle Experience this September in Arizona: https://www.proremodelerpinnacle.com/
Find Us:
https://www.harrell-remodeling.com/
https://www.proremodeler.com/
https://www.probuilder.com/

Infusing the Soul in Building with Nancy Keenan of DAHLIN Architecture | Planning | Interiors

Nancy Keenan has led expert design teams in the development of architectural and planning solutions across three decades and multiple continents. The president and CEO of DAHLIN Architecture | Planning | Interiors, Nancy is passionate about finding thoughtful, creative ways to infuse the soul of design and livability into residential projects while also addressing the realities of elusive housing attainability and a challenging entitlement environment.
DAHLIN Architecture | Planning | Interiors is widely recognized for its expert, sustainable design of site-specific housing types as well as its diverse urban and suburban development track record. The firm’s numerous TOD, urban redevelopment and affordable housing projects demonstrate a steadfast commitment to prioritizing sustainable land uses and building designs.
Learn more about DAHLIN Architecture | Planning | Interiors: www.dahlingroup.com/
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Sustainability as Part of Company Culture with Lindsay Helmick of Allen Construction

Santa Barbara-based Allen Construction focuses on sustainable construction, and they've made it a strong part of their company culture. On this episode of Women at WIRC, CFO Lindsay Helmick talks the benefits of a uniting core value, strengthening it within the company, and women's role in sustainability.
"Every year we'll survey what are people excited about. What makes you excited to come to work?" says Helmick. "Number one, two, or three is always going to be being at the forefront of the green building movement by all employees. It really lives and breathes in our culture."
Helmick discusses new initiatives, such as a sustainability rating system and company-wide award program, which improves culture and morale.
Learn more:
Pro Remodeler: https://www.proremodeler.com/
Allen Construction: https://www.buildallen.com/
Women in Residential Construction Conference: https://pbprwomen.com/2022/

Taking Over the Family Business and Pivoting with Lena McNally of HIVEX Basement Finishing Co.

On this episode of Women at WIRC, Lena McNally of HIVEX Basement Finishing Co. shares her perspective of her family company's ownership transition and how she made the company her own.
Changes include going from an all-encompassing home improvement company to a specialty basement contractor—a result of recognizing an opportunity gap in her market. The outcome has benefitted the company's revenue, project time, and customer satisfaction.
Registration is Open for Our Upcoming Events:
U40 Leadership Summit for Young Professionals: https://under40summit.probuilder.com/2022/?123
Women in Residential Construction Conference: https://pbprwomen.com/2022/index.html

Qualifying Leads Quick in Today’s Market with Jenny Rice of Icon Building Group

On this episode of Women at WIRC, Pro Remodeler's Director of Content Erika Mosse takes over with guest Jenny Rice, co-owner of Chicagoland-based Icon Building Group.
Rice's work at Icon resulted in a 300% backlog increase in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division—which she started from the ground up.
Mosse chats with Rice about her process of qualifying leads and discussing budgets in today's market (don't miss her pro tip about including paint in an estimate!).
Find Us:
Pro Remodeler: https://www.proremodeler.com/
Pro Builder: https://www.probuilder.com/
Women in Residential Construction Conference: https://pbprwomen.com/

Women in Buildings Products with Stephanie Martin of 84 Lumber

Stephanie Martin currently serves as the Controller of 84 Lumber Company. In this role, she is responsible for the controllership and financial reporting activities for 84 Lumber Company and its related entities.
84 Lumber is located in Eighty Four, Pennsylvania and is the nation's largest privately held supplier of building materials. As a female-led business, 84 Lumber is lauded for its inclusive workplace, which offers a number of career opportunities for women in construction.
Learn more about 84 Lumber: https://www.84lumber.com/
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Best Project Management Practices with Kareena Gray of Alair Homes Charlotte

From graduating high school early as Valedictorian to getting hired at the Kennedy Space Station because of her persistence, Kareena Gray has always strived for finding the best and most efficient way to do things.
This has allowed her to shine in residential construction and project management, and she recently won a CoTY award for project manager of the year at her local NARI chapter.
"We always have adversity in front of us," says Gray. "It's how you step back, take a deep breathe, and bring all the parties together, and just come up with a solution. I don't need to have the solution myself."
Today, we learn more about Kareena, talk the importance of processes, and what makes an effective operations manager.