Qualifying Leads Quick in Today’s Market with Jenny Rice of Icon Building Group

On this episode of Women at WIRC, Pro Remodeler's Director of Content Erika Mosse takes over with guest Jenny Rice, co-owner of Chicagoland-based Icon Building Group. Rice's work at Icon resulted in a 300% backlog increase in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division—which she started from the ground up. Mosse chats with Rice about her process of qualifying leads and discussing budgets in today's market (don't miss her pro tip about including paint in an estimate!). Find Us: Pro Remodeler: https://www.proremodeler.com/ Pro Builder: https://www.probuilder.com/ Women in Residential Construction Conference: https://pbprwomen.com/